Designing Kyūka, luxury loungewear that blends style and comfort.
Kyūka is a fashion label based in Kuwait, producing high quality loungewear.
Kyuka is a luxury loungewear brand with a focus on simplicity, functionality, and quality. The brand was in need of a rebranding that would help it stand out in the crowded loungewear industry.
Crafted to look timeless and endure indefinitely.
Target Audience: Kyuka’s target audience is fashion-forward millennials who value comfort, quality, and sustainability. The brand appeals to customers who appreciate minimalism, simplicity, and functionality.
The typography-based logo was bold, elegant, and instantly recognizable. Mariam incorporated traditional textiles and patterns into the branding system. The typography used in the branding system was also carefully chosen to reflect the brand’s values. Mariam used a contemporary serif font to give the brand a sophisticated and modern look.
The new branding system was applied to various touchpoints, including stationery, business cards, packaging, and digital assets. Mariam ensured that the branding system was flexible and adaptable to different mediums and platforms, so that the brand could have a consistent and cohesive identity across all its marketing efforts.