Brand Identity for Thai 76 Restaurant.

Thai 76 is a fast casual restaurant serving delicious Thai Food. The name of the restaurant comes from the fact that there are 76 provinces in Thailand.

Thai 76 identity is quaint and homey. The client asked to revamp the brand into something modern and fun. I was inspired by Thailand's trove of culture and tradition and created the logo knowing that the people of Thailand have a special relationship with elephants. The logo is a messy, hand-drawn sketch that radiates warmth and bonhomie and captures the fun and cool atmosphere of the restaurant. I also used a vibrant color palette to reflect the new colorful and fresh brand and provide an electric mood across the visual identity.